FA Launches Football 'For All' Campaign

Today 11.8 million people play football in England. Yes, the national teams gain the lion’s share of attention, but the game is for everyone. It’s ‘For All’. That’s why we want to highlight some of the stories which show the power the game has to transform lives – and the part The FA and the London FA plays in these stories.

The Lewisham Project

The London FA works closely with all its local authorities to ensure we are providing the best football service we can across the Capital. One result of these partnerships has been the Lewisham Football Package, an all-inclusive football programme which aims to provide something for everyone in the football arena. The four year programme covers ten core areas of football within London, which are: Annual football festivals, Futsal , Secondary schools, Walking Football, Girls and Women, Schools & District including London Youth Games, 16+ Adults football, Club Sustainability (financial support to clubs), Coach/Volunteer education and Disability football.

Already the programme has reaped great rewards, a key one being the Lewisham Community Football Day, which was held last summer and attracted hundreds of people from across the borough. It included at least one football session for every age group, as well as helpful workshops and courses on how to run a football club, and sessions for volunteers, coaches and officials. Two years into the four year duration, this programme promises to do a great deal for making football in London ‘for all’.

For more information about the Lewisham Programme and to find out how to get involved, please contact David Streetley at David.Streetley@londonfa.com, or call 07841 868 613.

Walking Football

Our Recreational Football Development Officers have in recent months been working on a programme to get people maintain an active lifestyle regardless of their age. Walking Football, a slower-paced version of the beautiful game, is becoming increasingly popular within the Capital.

London FA currently runs around 25 walking football sessions across the Capital, with hundreds of people getting involved in the sport. One of our Recreational Football Officers Neil Jolliffe, who runs a number of walking football sessions every week, came highly commended in the Physical Health & Well Being Project category at the Active Westminster Awards 2016, demonstrating the fantastic impact this programme is having in ensuring football is accessible and enjoyable ‘for all’.

For more information on Walking Football and how you can get involved, please visit: http://www.londonfa.com/players/recreational-football/walking-football.

Disability Football Development Officer Appointment

In September of 2016, the London FA teamed up with Middlesex FA to appoint a Disability Football Development Officer, Steve McFadyen, a role which is specifically designed to support and develop all areas of disability football with a view to develop and grow provisions of football for people with disabilities across the respective counties.

Already, only six months into this role, there are some fantastic examples of how we are working to make football more inclusive.

If you would like to find out more about Steve’s work and how you can get involved, please visit http://www.londonfa.com/players/disability or alternatively, please email Steven.McFadyen@londonfa.com or call 07525 237 348.

Francesca Brown – Goals4Girls

One of London FA’s greatest success stories in terms of making football ‘For All’ is the story of Francesca Brown. After running away from a troubled home in Manchester, Francesca took her FA Level 1 & 2 Coaching qualifications and set up Goals4Girls, a programme which encourages girls in one of London’s most-deprived areas to play football.

Goals4Girls now helps more than 700 girls enjoy football. It also runs workshops to address issues like self-esteem, bullying and depression. It means other lives are being changed for the better. Recognition has followed, and among other awards, Francesca was named the Prince’s Trust young achiever in the 2016 Pride of Britain awards.

To find out more about Goals4Girls, or to learn more about footballing opportunities for Women and Girls in London, please contact Katie Phillipson at Katie.Phillipson@londonfa.com, or call 07921 050 375.

To find out about how football is being made ‘for all’ across the rest of the country, take a look at the stories of Casey Stoney and James Blackwell below.

Casey Stoney – ridiculed as a kid for playing football, she proved she could play and became the boys’ team ‘Player of the Season’.


James Blackwell –Hid his cerebral palsy from everyone, including his fiancée. When he accepted his condition, The FA opened up a new world of football – and he went on to represent his country.

To find out more about Casey and James, and other stories showing how The FA supports everyone who wants to take up the game, please visit www.TheFA.com/ForAll.