#FlashbackFriday - London FA Wins at 2020 County FA Recognition Awards

A look back to some success enjoyed at the back end of last year, with 100FC acknowledged.

London FA landed the Football Development award at the 2020 County FA Recognition Awards for our 100 FC project, in collaboration with Middlesex FA and Amateur FA. 

The awards, which were hosted online for the first time due to COVID-19 restrictions at the back end of 2020, recognised and endorse the best projects, products and services launched by County FAs over the past season while sharing best practice and learnings from around the country. 

Over 125 submissions were entered from the 50 County FAs operating across England, highlighting continuous improvements and showcasing how they are innovating to improve football and increase participation across all levels of the game.

The ten categories recognised at the awards were:

  • Brand Engagement
  • Digital Engagement
  • Diversity & Inclusion
  • Football Development
  • Insight & Data
  • Partnership
  • Women & Girls
  • Respect
  • Youth Council
  • Special Recognition.

In May 2019, London FA, Middlesex FA and Amateur FA made a pledge to increase the number of female coaches operating across the capital. As a result, the 100 FC was born. 

The three-year project, backed by significant investment from Wembley National Stadium Trust (WNST), was devised in line with the FA’s national strategy for women’s and girls’ football. We continue to lead the drive regionally to recruit, develop and support 100 new female coaches through a fully funded coaching pathway. 

For the programme to have a meaningful, lasting impact, the women involved required the opportunity to put their skills into practice and develop a love for the game through practical experiences in a safe environment. 

It was important that the 100 FC did not just offer a series of coaching courses, rather, that participants experiences a supportive journey which works for them: 

  • Introduction to Coaching Workshop – introducing the programme, providing an opportunity to network with host clubs, tutors and other coaches, and dispelling myths surrounding female coaches.

  • Placements – pairing learners with a host club, whether that be a Charter Standard Club, Wildcats Centre or Just Play Centre. 50 clubs across the capital expressed an interest in supporting our 100 FC coaches. 

  • FA Coach Education Courses – access to bespoke, female only 100 FC courses in which they an engage with the programmes network.

  • FA Coach Mentors - all 100FC coaches can access FA Coach Mentor support through organised webinars and 1to1 support in their coaching environment.

The journey is different for all women, but all that matters is that they are part of the growth of female coaches in the capital. 

The recognition of this hard work not only is down to the hard work of Samantha Brown, Laura Foster and Katie Phillipson (Amateur FA, London FA & Middlesex FA respectively) but also a huge thanks must be shared with Emily Hill and David Streetley who acting in both their capacities as FA Coach Mentors and FA Affiliate Tutors were able to support the goals of this fantastic project.

The FA’s Director of Football Development, James Kendall added:

“It gives us great pleasure to recognise and reward our County FAs for the vital work they continue to deliver across their local communities, and I want to thank each and every one of them for the resilience and leadership they have shown over the course of the year.

In what has been an unprecedented year of challenges, we now have the highest number of males playing affiliated football recorded to date, and we have delivered on our collective ambition to double participation in the female game. This is testament to the hard work of all our County FAs and everyone should be congratulated for these achievements.”