Empowering the Next Generation of Lionesses 

In recent years, there has been a growing emphasis on promoting female participation in sports, particularly in traditionally male-dominated sport Football. This case study focuses on the inspiring success story of an organisation that has made remarkable strides in promoting female football and nurturing talent in the community. This organisation, referred to as "Wildcats," has achieved significant milestones in the field of women's football, making a profound impact on our community.

Football Unites Girls, is a grassroots football organisation based in E20, London. Established with the goal of promoting and nurturing female football talent, they have consistently worked towards fostering inclusivity and gender equality in the sport. Their journey towards empowering the next generation of female footballers has been characterized by a commitment to providing opportunities, developing skills, and creating a sense of belonging for girls and women in football.

Key Achievements:

• Hackney Marshes Girls League Entry (2023-2024): The Football Unites Girls took a significant step forward by entering the Hackney Marshes Girls League for the 2023-2024 season. This move signifies their dedication to providing a platform for girls to showcase their talent and passion for the sport.
• Highest Number of Girls Footballers (2022-2023): In the 2022-2023 season, The Football Unites Girls achieved the remarkable feat of having the highest number of girls participating in the Hackney Marshes mixed league. This accomplishment is a testament to their successful efforts in attracting and retaining female talent in football.
• Football Unites Wildcats Development Group: Football Unites have launched two vital initiatives - free midweek and weekend female football matches in collaboration with their "Football Unites Wildcats" development group. These initiatives not only promote the sport but also foster a strong sense of community among the participants.
• Free Mixed Adult Sessions: Recognising the importance of inclusivity, Football Unites have also introduced free mixed adult football sessions during both midweek and weekends. These sessions offer opportunities for players of all genders to enjoy the sport together.
• Community Programs: A remarkable achievement is the inclusion of 36% female members within their entire community programs. This reflects Football Unites commitment to reaching out to girls and women in their community and encouraging their active involvement in football.
• International Success: Perhaps one of the most significant milestones is the progress of two former E20 players went onto the international stage in ladies' football. This accomplishment not only reflects the quality of talent nurtured within the organisation but also serves as an inspiration to aspiring young footballers.

Football Unites have demonstrated exceptional dedication to promoting female football and fostering a sense of belonging within their community. Their achievements highlight the positive impact grassroots organisations can have on gender equality in sports and inspire the next generation of female footballers. By providing opportunities, breaking barriers, and nurturing talent, Football Unites have set a shining example for organisations looking to empower girls/women in traditionally male-dominated sports. This is a story and testament to what can be achieved with passion, commitment, and a belief in the potential of every aspiring player. Football Unites are not just nurturing footballers; they are shaping future role models and leaders in the world of women's football.

None of this would have been possible without the support of Weetabix Wildcats and LLDC (London Legacy Development Cooperation).

Interested in becoming a Weetabix Wildcats centre? Applications are now open, express your interest here! 

For any questions, please contact Shannon.Hyner@LondonFA.com

Football Unites would also like to thank Cognacity for their ongoing support in enabling Football Unites to continue to offer free football for their community. Cognacity are a team of experts in the space of mental wellbeing and performance, focused on making a difference.